Daisy Communications Get Fit For The Future With a “HiiT For Sales” Programme
Daisy Communications is one of the UK’s largest independent telecoms providers, with over 20 years’ experience. Rapid growth through organic expansion and acquisitions exposed Daisy Communications to many different facets of the market, positioning them to deliver value across a broad customer base. However, this expansion also brought with it growing pains which were impacting the organisation’s ability to capitalise.
The Challenge
Daisy Communications experienced rapid growth through a combination of organic expansion and acquisitions. There was significant potential for sales growth through new business and cross-selling/up-selling, however their sales strategy suffered from a lack of cohesion and consistency. Sales and Sales management teams employed a variety of approaches and lacked a common language. Consequently, the company's leadership was unable to fully leverage the potential of their Sales Managers, optimise their team's capabilities, or fully capitalise on the market opportunity.
The Solution
SNH collaborated with Daisy Communications' Senior Leadership to understand the company's unique strengths, challenges, and opportunities. Drawing on this insight, we crafted a tailored solution that would maximise the potential of the company's experienced and committed Sales Managers. Our Revenue Growth practice focused on providing these managers with the skills, tools, and resources needed to lead short, interactive, and highly effective "High Impact Interval Training" sessions for their teams, while also playing an active role in their ongoing coaching and development.
Throughout the process, SNH provided support and guidance, coaching the Sales Managers at every step of the journey and equipping them with a range of online tools and resources to help them and their teams achieve success.
The Outcome
Collaborating with the Sales Managers to deliver the training, SNH was able to ensure maximum engagement throughout the programme. As a result, the team demonstrated a strong commitment to learning, and Daisy Communications quickly established a high-performing sales team that adopted best-practice approaches and a culture of strong coaching and development.
Their teams demonstrated building a strong pipeline of new business, effectively cross-selling and up-selling to existing customers, and optimising sales processes to maximise revenue. Daisy Communications is well-positioned to continue driving growth and success in their sales strategy for years to come.
The Leadership team reported improvements in skills, motivation, confidence and productivity – resulting in performance improvement across all metrics
“The programme has raised the morale of everyone in the teams which has increased motivation tenfold which in turn is motivational and rewarding for the Sales Managers.”
— Karen Ullah, Sales Director, Daisy Communications
“The tools we have been given have not only made me more effective and efficient as a leader but challenged me to think a different way. It has transformed the way I work with my team and I do not think it is a coincidence that we have just smashed our previous sales performance by almost 200%!”
— Dean, Sales Manager
“I now feel confident that me & my team are being recognised for truly adding value into our business partners. We are improving our performance across all key metrics - increasing revenue and reducing churn as well as increasing product penetration.”
— Chris Burney, Head of Business Partner Sales, Daisy Group
Want to find out more? Fill out the form to arrange a consultation
You may also be interested in
Drowning in a sea of extra tasks?
See how BT’s billing function turned the tide and achieved time-savings of 20%
Breathing space for the Brexit administrators
How the government’s Business, Energy and Industrial Strategy department tackled the productivity puzzle brought about by Brexit
The Productivity Puzzle
We hear about the need to ‘solve the Productivity Puzzle’ but increased productivity can mean different things to different people
